Guide

What makes a property reel get watched: opening, framing and ending

Most property videos lose viewers in the first seconds. The ones that hold attention follow a few simple habits.

Open with the best thing

Start with the view, the entrance or the feature a buyer cares about, not with a logo or a long intro.

Keep it steady and short

  • Shoot in good daylight
  • Move slowly and keep the camera stable
  • Show the approach, then the space, then the detail
  • Keep it short enough to finish

Say who, where and how much

Give the location, size and a way to enquire in the video or caption. Viewers who like it should know what to do next.

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